Stand Out in the Individual Market
The Benefitfocus Platform™ provides tools to manage individual enrollment, from shopping to underwriting. The individual market is growing and today’s shoppers demand a high-quality, user-friendly experience. Selecting the right coverage can be tricky, but the Platform helps deliver a superior user experience at each step.
Consumers can:
- Shop and apply for benefits
- Review configurable text, messaging and video content
- Specify language preference
- Manage account information
- Save in-process insurance applications
- Inquire about application status
- Pay bills on a recurring basis
Brokers can:
- Maintain prospect information
- Track application status
- Ask questions via secure messaging
- View and print reports
- Manage login IDs and passwords
Underwriters can:
- Audit workflow history
- Assign application rating
- Manage login IDs and passwords
Carrier Sales Representatives can:
- Maintain prospect information
- Track application status
- Create marketing campaigns
- View and print reports
- Manage login IDs and passwords
Marketing Representatives can:
- Identify consumers who lost group insurance
- Review reports that identify relationship changes
- Examine participation reports
- Analyze declination reports
Blue Cross Blue Shield Kansas City Example
Recognizing the growing opportunities and competition in the individual market, Blue Cross Blue Shield of Kansas City was looking for an online shopping solution that would meet the demands of their tech-savvy consumers. They also wanted complete, integrated management and rating tools. The solution they chose? The Benefitfocus Platform, privately labeled BlueDirect.
Shop
Self-service doesn’t replace customer service, it just changes the definition. Our clients utilize the Platform’s personalized plan shopping tools to create a customer-centric experience that increases site retention and the number of completed applications.
A “One-Thought-Per-Screen” design ensures that the shopping and enrollment experience is manageable and user-friendly. Consumers can watch educational videos, compare plans and use decision support tools. Our clients have even created custom videos to upsell ancillary products, showcase new product offerings, and more. The easy to use system is also configured to unique business rules, branding and application design.
Apply and Pay
Our clients know that a quality, customer-centric experience can’t end once an application is submitted. Self-service tools allow applicants to manage and monitor their information online, alleviating strain on internal resources. Billing information is captured during the application process and integrated with the Benefitfocus eBilling App™ or a number of other payment processors.
Underwrite
With the Platform, our clients’ underwriters view and process applications in one place. Because the Platform validates data at the point of entry, underwriters can focus on rating applications, rather than chasing missing data and reconciling incorrect information. Applications automatically stream into an underwriting queue, and each underwriter’s task list provides a simple, central location to manage workflow.
Manage Prospects
The Platform provides the marketing and sales tools needed to effectively generate leads, track prospects and manage campaigns. Blue Cross and Blue Shield of Kansas City has experienced a 14 percent increase in leads generated by marketing campaigns launched through the Platform (BlueDirect). Using the Platform’s targeted marketing tools instead of advertising has also allowed them to decrease their advertising spending by 19 percent.
