Charleston, S.C. – Dec. 9, 2008 – Benefitfocus, the largest healthcare benefits software provider in the U.S., announced today its expanded partnership with Piggly Wiggly Carolina Company to provide its employees with Benefitfocus HR InTouch, a comprehensive Web portal for benefits and Human Resources communication. The HR InTouch system went live for Piggly Wiggly employees on Oct. 1, 2008 with their entire employee population expected to go live by the end of the month. As a highly customizable HR Content Management System, HR InTouch is fully integrated with Piggly Wiggly’s existing Benefitfocus eEnrollment™ platform.

“We are all excited about HR InTouch,” said Craig Massey, director of Human Resources for Piggly Wiggly. “Right now we are using it as a portal to our online enrollment system, but we see huge benefits down the road. When we first saw it all we could think about is where it could take us and how it could help with our training. Communication is really hard when you are in multiple locations. We are now looking to push out training to all of our stores with this tool.”

Benefitfocus HR InTouch is a one-stop shop for Human Resources and benefits data. The content management system connects benefits providers, employees and payroll systems through a single portal. By allowing employers to maintain one system of record in which they can centrally manage all their employee benefits, HR InTouch helps reduce redundant tasks, avoid the duplication of information and increase the level of service to employees.

With HR InTouch, employers will experience:

• Immediate Hard Dollar Savings through reductions in the areas of travel, printing, answering phones, staff time to key data. HR InTouch provides a cost-efficient channel to send out new training, corporate messaging and benefits information to their employees without the expense of travel.
• Guaranteed Compliance with a ready-built library of HR compliant content. Required training, such as technology compliance and other workplace policies, can be read or viewed on video. HR InTouch automatically tracks information review completion for employers by employee.
• Increased Communication with employees about their healthcare benefits through the streamlined, effective medium of technology. The system empowers employees to make informed decisions and take charge of their health and wellness by providing a personalized benefits package that better outlines pertinent information and options. In addition, the system improves business communication by engaging the employer and employees. By allowing employers to push targeted and tailored messages to segmented employee groups, HR InTouch helps ensure that the information employees receive is relevant to them.

Another aspect of HR InTouch and the ever-progressing Benefitfocus technology that Piggly Wiggly is taking advantage of is Video as a Service™ (VaaS). Produced by Benefitfocus Media™, VaaS offers Piggly Wiggly a healthcare communication service to educate and empower their employees through easy-to-understand video content. Piggly Wiggly currently features many of these videos, including Spanish versions, on their HRInTouch Web site to help employees understand their benefits options and make educated healthcare decisions.

Benefitfocus delivers HR InTouch and all software solutions using a Software as a Service (SaaS) model. Without customization requirements, these revolutionary tools are implemented for clients in days, allowing quick and easy deployment by customers, such as Piggly Wiggly. SaaS alleviates the burden of software maintenance, ongoing operation, and support. Benefitfocus hosts and maintains their software in their state-of-the-art Benefitfocus Hosting Facilities. All Benefitfocus created and supported solutions are developed in an effort to transform the healthcare benefits industry while meeting the needs of their clients in the ever-changing healthcare marketplace.

“We are excited to build upon our long-term partnership with Piggly Wiggly by providing them with a configurable communication portal for their benefits and Human Resources information,” said Shawn Jenkins, president and CEO of Benefitfocus. “Benefitfocus HR InTouch will allow Piggly Wiggly to connect with and engage their employees in benefits management using leading technology to communicate, empower and educate.”