Do you have a plan in place to track any open enrollment (OE) metrics? Whether your plan is fully baked, half-baked or still in the test kitchen, we’re here with some ideas.
One of the secrets to open enrollment success is conducting a comprehensive assessment of your OE initiatives so you can make ongoing improvements to your program. This involves evaluating the hard data at your disposal as well as the more qualitative and experience-based feedback your team (and employee base) can provide.
Here’s a quick round-up of open enrollment metrics you can track this season, and every year moving forward:
Administration Metrics
- OE timing – did we start and end on time? Were we able to make last-minute changes?
- Planning process – were the right people (including executives) engaged? Did the HR staff have adequate time to prepare and deploy education and communication materials?
- Call center data – what was the call volume and were issues resolved in a timely manner? Any trends emerging?
- Eligibility and enrollment files – were they delivered to carriers accurately and on time?
Communication & Engagement Metrics
- Engagement metrics for email – open rates, click rates and conversion rates.
- Participation rates for live and virtual events – sign-ups and attendance.
- The readability and user-friendliness of educational and communications content.
Enrollment & Utilization Metrics
- Major medical and supplemental plan enrollment and participation rates – by plan type.
- Selection of coverage tiers (i.e., single, plus spouse, plus spouse and dependents) for all plan types.
- HDHP, HSA and FSA metrics – plan participation rates and account contributions.
- Voluntary benefits adoption and participation.
- Complete vs. incomplete enrollments.
- Any associated claims data – claims submitted, deductibles met, preventive care and ER visits.
Employee Experience Metrics
- Benefit offerings – did they meet employees’ needs and expectations?
- Benefit education materials – were they easy to find, consume and understand?
- Benefit and OE communications – were they sent through the right channels and were they clear and easy to understand and act on?
- Enrollment process – did employees find the process convenient and easy and feel like they had enough support?
If you’d like more ideas and guidance about open enrollment metrics and what you can do with the insights – download our Assess for Success Playbook!
