A Guide to Creating Your OE Communications Strategy Using the 5M Framework & Targeted Messaging Templates

Strategic communications means your messages are thoughtfully planned and well-executed. With this helpful communications framework and corresponding communication templates, you can design a comprehensive open enrollment communications strategy to maximize employee engagement. This means providing the right level of benefits education, at the right time, to help employees make the best benefit enrollment decision and realize the full value of your benefits offering. When taking a strategic multi-faceted communications approach to your open enrollment, employees are more engaged and are more likely to participate actively.