Mapping the Route to Differentiation in the Health Insurance Market

As a health plan, how do you differentiate yourself in the industry to win and retain business?

It’s not through price or product. That ship has sailed with the Affordable Care Act (ACA) defining plan design requirements to level the playing field. Even if your health plan offered new programs, a competitor could match those stand-out offerings almost instantly.

The route to differentiation isn’t about price or product — it’s about customer experience. And for health plans, it’s about providing superior experiences for each of the main stakeholders in the value chain: brokers, employers and members.

This ebook provides insight into how health plans can make customer experience a competitive advantage.